Time
2 days
Tools
Sale Samurai
Figma
Figjam
Role
Marketing
UX/UI Designer
Date
August, 2023
Creator
Vicky Ovejero
GENERAL INFO
Problem
We are aware that there is a large number of potential customers on social media who are not reaching our website through traditional search engines. We need to find a way to reach out to them and present our solution for their future education.
Task
We need to create three different social media solutions for Sansón Hair School to increase sales and conversions. Our mission is to convert leads into customers through organic traffic using various methods such as creating valuable content through social media or engaging our subscribers through an email marketing campaign.
Project
Given the nature of our target audience (primarily young individuals aged 18 to 30 who follow pages related to hairdressing and fashion), we have chosen Instagram as our main social media platform for advertising and brand development. Finally, we will run an email marketing campaign for the Black Friday season.
Instagram post with tips for hair care
Goal:
Encourage people who see it to follow us on social media and thus link them to the online courses of Sansón Hair School.
Formula
Create valuable content that interests our followers.
Language
Copy:
Your hair needs some pampering. 💁♀️
Have you ever felt like your hair was falling out more than usual? This can happen during certain times of the year, and there's no need to worry. However, if you notice that your hair is getting weaker and you're not sure why, maybe you're not using the best techniques for its care.
Don't worry, here are some tips that will surely help you improve it or keep it beautiful, strong, and shiny.
#HairLoss #HairCare #HairStrength #HealthyHair #WeakHair #HairLossPrevention #FemaleHairLoss #ShinyHair #BeautifulHair #RadiantMane #HealthyLocks 💇♀️💆♀️🌟
Creativity:
Instagram Ad Copy:
The ultimate hairdressing course you've been waiting for is here! 🌟
Are you passionate about creating impactful looks? Would you like to learn the techniques of the most highly rated professionals in the hairdressing industry? Do you want to master it and pursue it as an expert?
Sansón Hair School offers you up-to-date knowledge, trendy practices, and certification.
Enjoy learning from recognized experts and become a successful professional.
#ProfessionalHairdressing #HairdressingCourses #SansonHairSchool #CreativeHairdressing #ProfessionalStylist #HairdressingTraining #HairTrends #CutandColor #HairStyling #LearnHairdressing #QualityHairdressing #CareerInHairdressing #OnlineCourses #CuttingEdgeHairdressing #HairEducation #BeautyCourses #ProfessionalHairdressing #HairExperts 💇♀️✂️📚
Creativity:
Email Marketing Copy:
Black Friday Email Marketing Campaign for Sansón Hair School
Email subject:
"A Unique Opportunity Awaits You at Sansón Hair School"
Avoiding words that trigger the spam filter.
Including a hook to encourage the recipient to open the email.
Using direct and engaging language to grab attention.
Header:
Company logo.
A compelling phrase appealing to the recipient's desire for a successful career.
Offer:
Highlighting the offer against an elegant image that represents the company's spirit and brand style. These elements stand out against a playful scissor pattern background, adding a lighthearted touch.
Central email area:
After presenting the offer, we explain it clearly with a brief text, emphasizing keywords such as the discount percentage and offer dates.
CTA (Call to Action):
Including a CTA that leads the customer to sign up for notifications about the offer to ensure they don't miss the opportunity to make a purchase.
Footer:
Direct link to the company's website.
Links to social media profiles.
Legal unsubscribe button for opting out of email subscriptions.
