Vicky Ovejero Portfolio

Work

About

CV

Contact

Vicky Ovejero Portfolio

Vicky Ovejero Portfolio

Time

2 days

Tools

Figma
Figjam
Notion

Role

Marketing
UX/UI Designer

Date

August, 2023

Creator

Vicky Ovejero

GENERAL INFO

Problem

We aim to create a comprehensive overview in an initial approach for the online hairdressing school's digital solution.

Task

We address various aspects such as benchmarking, brand image creation, naming, website development, and valuable content through social media to boost the brand and quickly establish a distinctive position.

Project

Sansón is born as a Lean project aimed at enhancing the possibility of training in a technical and artistic profession, offering an online solution for all those individuals who dream of pursuing a career in hairdressing but do not have access to a specialized training center nearby. The goal is to create a strong brand that simultaneously achieves rapid conversions and positioning.

  1. First Steps

First, a benchmark practice is conducted. This serves us to establish reference points and identify strengths and weaknesses of the competition.

I also perform exercises like the empathy map, which help me put myself in the shoes of my client and establish goals and priorities.

  1. I define a value proposition to have our company's principles clear.

Our value proposition is the opportunity to learn hairdressing from home with a certified online course.

Acquire skills, discover the secrets of experts in the market, and specialize in this exciting field to express your creativity.

Open doors to the job market with high-quality and flexible training that adapts to your needs, saving you time and money.

Cultivate your passion for hairdressing and land the job you've always desired

  1. We support what's learned with creativity to give it more strength..

Brief definition of the page's style based on research and the brand image we want to convey:

  • Professionalism

  • Modern

  • Dynamic

  • Personal Brand

  • Cleanliness

Naming and definition of a striking and powerful logo: Sansón Hair School

Initially targeting the Spanish market but allowing for long-term market expansion.

  1. The final design follows a structure that aligns with a strategy aimed at addressing various questions that potential students may have.

  • Navbar: Important Matters for the Student


  • What do we do? Teach hairstyling.


  • How will we make their life better? By providing them expert training to enter the job market.


  • How will we do it? Through an online program.


  • We directly address the problem they have.


  • What sets us apart? Staying at the forefront of trends.


  • Who vouches for the training? Various prestigious brands associated with our brand provide trust and credibility.


  • How does it work? Explain in 3 simple steps how to start the course.


  • Who speaks for the training? Again, we provide trust through real student testimonials.


  • Differentiation: Explain why we are unique.


  • Price: Display different courses and give a first look at what each one includes.


  • What might prevent potential students from making a decision? Addressing any lingering doubts.


  • Footer: Additional brand-related information such as contact details or legal notices.

Did you like it?

Call me