Time
10 days
Tools
Figma
Figjam
Marvel
Notion
Role
UX/UI Designer
Date
February, 2023
Team
Virginia Laguna
Vicky Ovejero
INDEX
PROBLEM
“When people have to cancel a vacation, the vacation package cannot be used at the last moment and everyone loses it.”
USER PERSONA
Lolo
Retired and traveler
Eva
The discount hunter
Marcos
The adventurous student
REFERENCES
EMPATHY MAP
JOURNEY
INSIGHTS
Filter the content by last minute bargain
Closed price without surprises
Offer a great variety of plans on the landing page
Offer different payment methods
ARCHITECTURE
Sitemap
Value Proposition Canvas
Lean UX Canvas
WIREFRAMES
STYLESCAPES
DESIGN SYSTEM
TEST
Adding more flows to enrich the final prototype.
Adding screens to make the process easier to follow.
Improve filters as they are not very specific.
Eliminate non-priority or confusing functionalities.
PROTOTYPE
Desktop
Desktop Tour:
After accepting cookies, see a general presentation of the landing page. You can see some trips that the app is offering right now.
Go through one of them whose destination is Asturias.
See all the details and keep it as a favorite or sharing the trip with friends.
Make a reservation and log in with your account.
Add a payment method.
Use a double check method to keep your payment information safe.
Finally, download a PDF with all the information about the purchase.
Mobile
Mobile Flow 1:
First of all, log in
Go to "My trips" section
You have two trips saved
Go to the first one, the one which goes to Mykonos.
You can check all the details of the purchase or even cancel it if you rather.
Mobile Flow 2:
First you search for relaxing destinations.
You can see a lot of different options.
You go to the filters to have a more specific result.
You go for the "last minute" trips as you know this might be the cheapest section.
You apply the filters and then organize the result by lower price.
Then you filter by location and use the map tool to see it on the context of the rest of the place.
CONCLUSIONS & NEXT STEPS
Develop travel guide section.
Develop a section to publish my trips and rate them.
Include AI-powered alarms by syncing your preferences with your budget and vacation calendar.